Right, let's dive in! Performance marketing, a wild beast indeed, requires taming with data. Is it all about ROAS or are we also eyeing Customer Acquisition Cost? Maybe even Lifetime Value is whispering sweet nothings in our ear? Depends on the objective, no? I remember launching a campaign back in '18, hyper-focused on lead generation. The cost per lead looked amazing, but the quality was abysmal. Hardly any converted. It was like chasing ghosts! A real Block Breaker moment when we realized we needed to re-evaluate and prioritize lead quality metrics instead.
Right, let's dive in! Performance marketing, a wild beast indeed, requires taming with data. Is it all about ROAS or are we also eyeing Customer Acquisition Cost? Maybe even Lifetime Value is whispering sweet nothings in our ear? Depends on the objective, no? I remember launching a campaign back in '18, hyper-focused on lead generation. The cost per lead looked amazing, but the quality was abysmal. Hardly any converted. It was like chasing ghosts! A real Block Breaker moment when we realized we needed to re-evaluate and prioritize lead quality metrics instead.