What are the key metrics you track to measure the success of performance marketing campaigns?

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Right, let's dive in! Performance marketing, a wild beast indeed, requires taming with data. Is it all about ROAS or are we also eyeing Customer Acquisition Cost? Maybe even Lifetime Value is whispering sweet nothings in our ear? Depends on the objective, no? I remember launching a campaign back in '18, hyper-focused on lead generation. The cost per lead looked amazing, but the quality was abysmal. Hardly any converted. It was like chasing ghosts! A real Block Breaker moment when we realized we needed to re-evaluate and prioritize lead quality metrics instead.

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That's a great question! For me, it really depends on the campaign goals. But generally, I'm always watching Conversion Rate, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). Understanding the customer journey is also key - are they engaging with the ad and moving through the funnel as expected? Sometimes it feels like navigating a mini-game, trying to find the right combination to win! You know, a bit like figuring out the puzzles in Poptropica!